OrganiCup pioneers sustainable periods and destroys period taboos with their reusable menstrual cups. Since 2012, the company continues to redefine how we spend our periods but also how everybody should talk about them. All while preventing heavy-weights of period trash as well as destroyed clothing.
We just had to reach out to them while creating this issue.
What is the mission of OrganiCup?
To enable people to drive a meaningful impact on environmental, cultural, and social scales by developing waste-reducing products and linked initiatives that empower communities.
How did the public react to your product?
People have responded very well! Many consumers care about the products they put on their skin and the food they eat, so it is a natural extension of that consumer behaviour. Why would you not also care about the products you use on your most sensitive skin?
Switching to a reusable period product makes sense on many levels – not only is it better for the environment but it is also more convenient to use. OrganiCup was founded in 2012 and since then we have contributed to building and developing the category of reusable period care. We have a very strong community of users that are very loyal to the brand and support our initiatives.
Can you outline some of the key educational initiatives that OrganiCup is involved in? What work do these initiatives do to destroy period taboos?
We believe that it is important to break the silence by raising awareness and supporting the efforts to destigmatize periods and challenge that cultural taboo. We contribute to this by supporting partners, such as health professionals and school nurses. We have also built platforms that focus on elevating the conversation about periods and our bodies. We do not shy away from saying ‘period’ or ‘menstruation’ or using red liquid instead of blue. We aim to use this positive environment to inform and interact with our community in an interesting, down-to-earth and truthful manner.
What role does OrganiCup want to play in the field of sustainability? Why do menstrual cups matter here?
Unlike disposable period products, the OrganiCup is reusable for years and it has a minimal impact on the environment compared to disposable period products. Tampons, pads and pantyliners along with their packaging and individual wrapping generate more than 200.000 tonnes of waste per year, and typically all contain plastic. This waste mostly ends up in landfills, sewages, on our beaches and in our oceans. While the actual products contribute largely to the environmental issue, their life-cycle is just as damaging. 4,6M disposable period products are flushed down the toilet every day in the UK alone.
We strive to be as sustainable as possible. Our packaging is made from recyclable carton and all instructions have been printed directly on the packaging to prevent additional waste. Furthermore, the packaging is minimised in size to reduce emissions from transportation. Our cotton storage bag is made from unbleached organic cotton.
What are OrganiCup’s future plans?
We will continue to improve the sustainability of our both in terms of product development but also operational. We will continue developing and improving our impact initiatives such as Taboo: Global Periods and CampusCup as well as supporting our wonderful NGO partners with cups. You can learn more about our initiatives on www.organicup.com/impact
If you wonder how to use the cup, this video is very helpful: https://www.youtube.com/watch?v=o9fPUfm-uYE